Update & Advice

I hope you all had a good weekend.  I had some family in town to take in some of this beautiful Colorado weather, unfortunately when we went on a four hour hike one of the girls didn't put sun screen on and spent the entire weekend in doors and in pain.  -And the Rockies lost yesterday to the Dodgers (I am no longer tolerant of LA fans, GOONS!)

Advice for Real Estate Brokers and Businessmen everywhere:  This morning when I came into work I read the hotsheets of all of the Real Estate news in the country and one particular article just jumped out at me and I thought I should share with everyone...

><http://www.inman.com/news/2011/06/10/your-facebook-business-page-worthless

InMan.com reports:  "Your Facebook Business Page is Worthless"  This article comes from an InMan News follower who wrote in to the site about her recent speaking appearance at a Realtor conference in Atlanta.  The title of her speech was "Your Facebook Business Page is Worthless."  

My Opinion:  I wanted to post this article because just this past week a recent hire at my office who is working on RE/MAX's social platform was showing me what she had been working on, and the focuse of her work was on the RE/MAX of Boulder Facebook page.  I was a little surprised, because I don't see people flocking to Facebook to look for homes or agents.  This might bode well for RE/MAX itself but for the benefit of the individual agents of the company, having the presence of a Facebook business page is very very unlikely to draw business to you.  1)because people do not use Facebook to find PROFESSIONALS and 2)If they do stumble on your FB businsess page, it is usually incomplete/outdated/unhelpful 3) It could prove useful if you utilize all aspects of a social platform, meaning having a COMPLETE and UPDATED Facebook page, twitter, LinkendIn, and Blog.  

*In order for social media to work, you MUST utilize the entire SOCIAL PLATFORM!

Advice for Facebook Use:  It is a great way to connect to family and friends and to keep up-to-date with what is going on in your friend's lives.  Facebook business pages:  they can not hurt your presence in social media but I do not see it creating any new leads for you, however, if you choose to create such a page, make sure you make it very easy to follow and make it POP!  -You need to utilize all social media to spread your name.